Brandnew has completed the branding of NATS’s new purpose built Air Training College linked to their HQ in Fareham, Hampshire. The projects kick starts a Nationwide visual make-over of their whole estate following a development of the brand over the summer. Currently we are developing schemes for fourteen sites with the Training College acting as the roll out model. Watch this space for updates…
NATS has commissioned Brandnew to develop a creative workspace environment for the development of the next generation of air traffic control software. The brief was a simple one, look at how Facebook, Google, Apple and Pixar stimulate their workforce to think differently about their business and apply that level of creativity to us. This has lead to the development of an environment which takes its cues from space and the idea that the development team are floating in a laboratory above earth looking down upon the problem at hand. Integrated into the scheme is the latest fast capacity demonstration hardware including video conferencing and smart linking between three National locations. Each location will get its own version of the environment.
Brandnew has won the Global Merchandise Rights for Vertigo’s latest film release, The Sweeney, which stars Ray Winston and Ben Drew (Plan B). Also starring in the film is Brandnew Merchandise! In an industry first, we have developed product that is actually integrated into the filming itself and worn by the stars in it!
Brandnew have just launched this website for Human Performance Engineering. It acts as an introduction to the company’s imminent performance clothing product. The HPE Clothing brand, will launch in the next few months initially featuring compression garments to assist blood circulation on long haul flights (in association with AirAsia) and Team kits for the Malaysian 2012 Olympics teams. A extensive consumer focused range of sports training garments will follow shortly after and Brandnew are currently building a full e-commerce site ready for the launch later this year.
Brandnew Venture are working with top sports professionals to create an innovative new Sports Lifestyle clothing and Equipment brand called Brookhill. We have been testing the equipment with top players for the last three months and the results have broken records…
Brandnew, as part of it’s ongoing relationship with High Speed 1, has just signed a three year contract to commercialise the websites for St. Pancras International, Stratford International, Ashford International and Ebbsfleet International. This is the first time a deal of this nature has been constructed in the Rail industry.
We have just been commissioned to deliver the e-commerce solution for Duksbak™ who make irreverant, male focused waterproof clothing and angling equipment. Corporate ID and Fabric patterns designed by Brandnew coupled with our Till Backwards® online thinking will help to position the brand ahead of the shoal.
Following a highly successful mobile solution for BBC Worldwide, we have launched MyFi – the closed loop mobile solution for venues. More on this as it develops…
Brandnew’s progressive retail philosophy ‘Till Backwards” has now become a Registered Trademark. This thinking has proved it’s value over the last six months in major applications with the BBC, L’Oreal and St. Pancras Station. Watch this space for more Till Backwards® thinking…
Brandnew has been appointed to create the website for the launch of Human Performance Engineering’s sporting apparel range. HPE have been training elite athletes and celebrities from Formula 1™ drivers to global rockstars like AC/DC for years. They have finally harnessed the systems and science used to accelerate the peak performance of their clients to develop a clothing product made from technically advanced fabrics and cuts. The site – and new brand, whose first corporate client is Air Asia – will launch during Qualifying for the Silverstone British Grand Prix next weekend! More later…